Hays Research Group
P.O. Box 110183 Anchorage, AK 99511-0183  -  Phone: (907) 277-1025  - Fax: (907) 349-0439  -  Email: info@haysresearch.com
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Municipality of Anchorage 'Opinion Counts' Survey Methodology

Survey conducted 8/8/07 - 8/9/07

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Methodology

This survey was fielded August 8-9, 2007 as part of the Hays Research Group Municipality of Anchorage Opinion Counts Survey.  400  respondents were interviewed.  The margin of error for the data collected is +/- 4.9 % for a 400 response survey for the data analyzed in its entirety with a 95% confidence level; meaning that we can be 95% sure that if every resident of the Municipality was actually surveyed, the results would vary by no more than 4.9% in either direction.  The survey sample used was a computer generated random list derived from a database of all households within the Municipality of Anchorage with working telephone numbers who have at least one member who has voted in at least two of the last four statewide elections. The sample frame was designed to accurately reflect the actual population percentages.
Respondents were screened to confirm they were over 18 and each household was attempted at least four times over a period of several days to account for non-response bias. Data was analyzed utilizing SPSS Quancept Software.  Interviews were conducted by trained staff with on-site supervision utilizing state of the art computer assisted telephone interviewing (CATI).  Random interviews were monitored to assure quality control measures were followed.  Dialing results were analyzed daily to assure statistically accurate distribution of call disposition in order to account for “non-response” variables.
If you would like to have a question included in the next 'Opinion Counts' survey, or to get more information on our Hays Research Group's public opinion research services, please don't hesitate to contact us. Two different programs will be offered in 2007: an Anchorage Municipal program conducted in the months leading up to the Anchorage Municipal election, and a Statewide program which will be conducted monthly year-round.  This is a unique opportunity to include your own questions in each of the polls for a minimal cost by utilizing Hays Research Group's new Opinion Counts program.  Space is limited, so reserve your questions soon!

We invite you to explore this website and learn more about Opinion Counts, or contact Hays Research group for more information.

 


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